Jan. 24, 2017
Ridge Footwear has made substantial changes in anticipation of a huge re-launch at the 2017 SHOT Show.

EUSTIS, FL – After surpassing it’s 20-year anniversary benchmark, Ridge Footwear has made substantial changes in anticipation of a huge re-launch at the 2017 SHOT Show. The re-launch includes the addition of key management personnel including National Sales, International Sales, and Marketing, all with incredibly similar and successful backgrounds in the tactical footwear industry.

Ridge’s re - launch includes significant improvements in product line, with emphasis on materials and features to make a footwear line that is Built to Last. In addition, Ridge will be launching an all - new, mobile - responsive website to create the best user experience possible for both consumers and retail/distribution partners. Greater emphasis on providing useful & interesting content on social media channels, focus on acquiring and retaining high quality sales professionals and distributors, and elevating the Ridge brand image are all in the works, starting with a new trade show booth to showcase these improvements at SHOT Show 2017.

The new tactical footwear team consists of key Law Enforcement Products Industry veterans who share a distinctive connection to each other; all having career backgrounds that include Magnum Footwear and Original SWAT Footwear.

As the new National Sales Director for Ridge, Nan Hanks brings over 20 years of sales experience in the Outdoor Industry , representing The North Face, Royal Robbins , Woolrich, Hi-Tec, and Wigwam . She also spent 16 years in the Tactical Uniform Industry representing Magnum Boots, Original SWAT Footwear , and Catawba Socks.

Raquel Favela heads up the newly formed International Sales Dept. She brings 20 years of experience in the tactical products market with her, having worked for Hi - Tec/Magnum Footwear and Original SWAT Footwear.

She is charged with sales management of Ridge Footwear’s International Distribution partners. Leading the Marketing Department is Erin Dahlquist. S he is an Outdoor , Sporting Goods, LE, and Footwear industry veteran, having worked with Royal Robbins, Hi - Tec/Magnum, Sidi Cycling Shoes, Specialized Bicycles, and Original SWAT. Maureen Flanders, formerly of Original SWAT Footwear and Hi - Tec/ Magnum, joins the Ridge Footwear team at SHOT Show 2017 as sales and marketing coordinator . An industry veteran as well, she brings over 20 years of experience to the table.

“With new people in pl ace, I am exc ited about the future ,” stated Jeremy Granger, Vice President of Ridge  Footwear,  “We’ve built a strong team of people who have not only worked together, but have also built great  teamwork and cohesiveness with each other in the Law Enforcement Products industry. We all look forward to  working as a team and bringing Ridge to the next level.

” Visit the  team at SHOT Show booth #20021.   Founded in 1996, Ridge Footwear is a top provider of public  safety footwear, concealed carry  clothing, and accessories.  Ridge  products are available in retail locations in  the U.S. and more than 20 countries, as well as online at several specialty e-tailers.   Specializing in footwear for  law enforcement, tactical operations,  and public safety , Ridge Footwear has grown to be a leading  manufacturer of technologically advanced, value - oriented tactical footwear.

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