The Veterans Family of Brands: A Forward Operating Base for Veteran Support
Minden, NV. (May 2016) – What if every time you purchased an outdoor product, you were supporting Veterans and their families? The Veterans Family of Brands, LLC has just sprung onto the outdoor industry scene, with an official launch and announcement at the NRA Annual Meetings which took place 19-22 May, in Louisville, KY. The VFOB, was founded by several former military members and Gold Star family members who had had enough of watching the VA fall short of serving our wounded heroes in need! The VFOB is an organization with a mission focus to become the Forward Operating Base of Veterans and their supporters through the facilitation of high quality products and financial support for vetted charities. VFOB provides a platform for companies, dealers, and individuals to lock arms and become members of this mission. Individuals, likewise, who resonate with the mission, have the opportunity to be coin carrying members, openly showing their support through action! More information can be found on individual memberships as well as the VFOB in general at www.veteransfob.com.
“With your help, someday soon we can tell the VA that we don't need their bureaucracy and failure anymore. We will take care of our warriors on our own,” Jeff Axelson, CEO of Axelson Tactical, and Co-Founder and Board Member of VFOB explained. “ Our members are passionate about the products we make, and we want to be about something larger than ourselves, so we said, what if we joined hands and worked together to bring great products to the market, and in the process increase the capabilities to support some great charities beyond what any of us could do individually."
The initial group of companies who kicked off the VFOB concept were Axelson Tactical, run by CEO Jeff Axelson, brother to Matthew "Axe" Axelson, who was KIA in Operation Red Wings in 2005; Snake River Shooting Products and Consulting Inc, manufacturer of Team Never Quit Ammunition, a brand by Ret Navy SEAL and Lone Survivor Marcus Luttrell, who was the Lone Survivor of the Operation Red Wings mission; and Reaper Outdoors, run by CEO Ron Bellan, a former Navy SEAL Master Chief. These gentlemen had a vision of companies working together to generate more impact for charities, through
mutual synergies between industry companies! Already, several other great Vet focused companies have joined the mission. See a complete list at www.veteransfob.com. Many more are in process!
For manufacturers, the VFOB offers several membership levels catering to the needs of the interested company. The goals of each level range from coming alongside and supporting in charity events, demos, and dealer shows, to a full on marketing/media/PR support structure, distribution function, internal sales, and consulting efforts to build pricing, programs, and more. Interested Dealers become VFOB Dealers automatically when they are carrying 5 or more of the product lines associated with VFOB, and will be provided signage noting their support of the VFOB mission. Individuals may join with annual memberships on the website. Annual members receive a VFOB T-Shirt by Grunt Style, a sticker, and a lapel pin, as well as $5/month off one of our partner companies monthly box subscription program Tactical Squirrel, www.tacticalsquirrel.com , filled with products from within the VFOB and companies who support our Veterans. For an additional $10, annual members can get the annual VFOB coin as well. Only 1000 lifetime memberships are being offered at the onset, which provide those members 5% off of the VFOB Store for life, a VFOB t-shirt by Grunt Style, a serialized coin, a sticker, a lapel pin, and the $5/month off the Tactical Squirrel subscription box program.
