Armament Systems and Procedures (ASP) has welcomed Randy Hudson as the Director of Lifestyle Sales. In this new position, Randy will supervise Representatives who will introduce ASP into commercial and consumer markets through a variety of channels and distribution points.
Randy has extensive experience in a diverse range of specialty markets through his work with Pillsbury, Frito-Lay, Honeywell and Code 3. He spent the last four years managing Bushnell's Law Enforcement division.
In announcing Randy's appointment, ASP CEO Kevin Parsons remarked, "We looked long and hard for the right person to introduce ASP quality to channels outside of our traditional law enforcement market. We are delighted to welcome Randy, with his depth of experience and proven record of performance, to the ASP family."
In his new position, Randy will supervise sales to the lifestyle market and supply the premium branded ASP family of products to consumers in a wide range of channels. He will direct sales to sporting goods, retail, safety, industrial, automotive, construction and education.
"ASP is recognized worldwide as a supplier of premium products and training to those who protect us. ASP's attention to detail is second to no one. I hope to take this successful brand into a diverse range of complimentary channels," Randy said.
Randy lives in ST Peters (MO) with his wife of 33 years. They have two children. He enjoys the outdoors including shooting, hunting, fishing, camping and riding ATVs.
About ASP/"Protecting Those Who Protect"
ASP is one of the industry's foremost suppliers of Batons, Restraints, LED Lighting, OC and Training products. The company has stood for innovative designs, flawless function and an unmatched standard of service since Kevin Parsons, PhD, founded the company in 1976. ASP holds more than 150 product patents and provides almost $2 million in free training each year to law enforcement professionals. ASP is ISO 9001:2008 Certified, ANSI FL-1 compliant and a founding member of the Portable Lights American Trade Organization (PLATO). All products are designed in the United States.