5.11 Unveils New Products for Spring and Fall at SHOT 2020
Irvine, Calif. (January 20, 2020) – 5.11, the global innovator of purpose-built gear, will unveil new packs, apparel, footwear and accessories at SHOT in Las Vegas, January 21 to 24, 2020. The 2020 product line will offer technical performance for everyday consumers and professionals alike.
True to the brand’s mantra, Always Be Ready, the 2020 product line offers solutions to the challenges its customers – professionals, operators, and outdoor adventurers – face in their everyday lives. 5.11’s new gear, including the A.T.L.A.S. footwear series and the Defender-Flex Range Pant, incorporate end user feedback and professional testing to ensure the gear will perform at its peak in life’s toughest environments.
“Our product developers are problem solvers,” said 5.11’s CEO, Francisco Morales. “Not only do we respond to feedback from our users, we also anticipate their needs. All of products in the 2020 line innovate around problems our consumers have learned to live with when they shouldn’t have to.”
One of 5.11’s biggest launches at SHOT will be the A.T.L.A.S. Footwear collection for Spring 2020. Several years in the making, the A.T.L.A.S. (All Terrain Load Assistance System) footwear series enhances agility and stability while at the same time adding cushion support. The A.T.L.A.S. Boots—available in 8 inch and Mid heights—featuring our new EchoTM (high rebound) and ForceTM (high impact) foam midsole with the A.T.L.A.S plate for torsion and stability control while carrying an additional weight. 5.11 utilized a key engineering partner to help create these new foam formulas. In addition, featuring a new Ortholite® footbed, slip/oil resistant outsoles, highly breathable uppers for maximum comfort. (MSRP: $149.99/$139.99).
A.T.L.A.S. Boots by 5.11
The A.T.L.A.S. Trainer takes its cues from the All Terrain Load Assistance System boots and is designed to withstand the toughest training sessions. The A.T.L.A.S. Echo Lite (high rebound) foam midsole enhances agility and can be paired with an optional A.T.L.A.S. plate for better stability (MSRP: $119.99).
After its wild success in 2019, 5.11 is continuing its Norris Sneaker line with its new colorway, Black Multicam. The casual high-top sneaker is stacked even higher with style, comfort, and tactical intelligence. The Vibram® outsole with XS Trek provides the optimal balance of traction and durability, particularly on wet surfaces, and Ortholite® technology cushions your feet in total support and comfort. The Norris is ASTM certified for puncture resistance and built with a super-strong Welmax board that guards your feet against up to 1,200 newtons of force. From the outside in, this shoe is more than show. (MSRP: $99.99).
A new line of vehicle preparedness products for 2020 offer users customized gear storage solutions for their vehicle. The Vehicle Ready Hexgrid® Seat and Headrest Platform are built to organize accessories and attachments on 5.11’s patented Hexgrid multi-angle load bearing panels. A quick release system allows users to easily transfer the panels from one seat to another, as well as arrange facing forward or back. The Seat and Headrest platforms accept 5.11 Gear Sets and include a removable mesh accessory bag (MSRP: VR Hexgrid Seat $47.99, VR Hexgrid Headrest $16.99).
Vehicle Ready by 5.11
The new Load Ready Utility Bags offer a durable utilitarian tactical storage solution to plastic bins commonly used for vehicle gear storage. Available in three sizes – medium, medium tall and large – the bags are built for the toughest wear and tear. Each bag is protected on the bottom by an abrasion resistant, waterproof, dual layered panel and constructed with 1050D Nylon, heavy-duty thread, reinforced bartacks and dual layered webbing. A roll-up, heavy-duty mesh lid zips shut or rolls open with a toggle/loop system. Side grab handles or carry handles offer different carry options, and an internal mesh pocket keeps smaller items accessible. The new Load Ready Haul Pack features the same heavy-duty construction but converts from a tote bag to a backpack for transitions from car to trail. (MSRP: Pack $109.99, Utility Large $74.99, Medium Tall $64.99, Medium $59.99)
RUSH100 by 5.11
In the pack category, 5.11 will add to the all-time best-selling RUSHTM series with the new RUSH100™. The RUSH100 will be the largest pack at 60L in the RUSH series, which is known for its unmatched storage capabilities, durability and MOLLE web platform. The RUSH100 features a compressible front access compartment, removable side pouches, a removable load-bearing belt and a custom flat aluminum bar frame with stability fiberglass rods, together with the RUSH line’s signature CenterLineTM design. The 270-degree clamshell opening means better access to gear at the bottom (MSRP: $264.99).
5.11’s AMP series of bags featuring the new for 2020 Utility Gear Set on far left
The AMP (All Missions Pack) System continues to be a big story for 5.11 heading into 2020. The fully versatile system is introducing 2 new gear sets this year: The Utility Gear 9x9 Set™ and AMP Covert Panel. The Utility 9x9 Gear Set expands the list of options with 249 cu. in. of organized cargo space to separate and access gear. Two primary compartments and a front zippered pocket provide rugged compartmentalization, with a forward tilting 90deg maximum front compartment wall to create a work platform (MSRP: $54.99). The mission of the AMP Covert Panel is simple - to provide cover for your mission by covering up the front loop panel on AMP bags for the ultimate covert/low-vis missions. This is good for those occasions when you need to maintain a lower profile or for those jobs better served with a more streamlined pack (MSRP: $16.99). The new Prime Plate Carrier is also being introduced with the capability for Gear Set and AMPC Pack attachment. (MSRP: $109.99)
Men’s Defender-Flex Range Pants by 5.11
Capable and comfortable pants have been a signature of 5.11 apparel since its inception and continue to be a priority in 2020. The new Defender-Flex Range Pant in Spring 2020 adds to the bestselling line of Defender-Flex pants and jeans, built for those who require tactical performance from a casual-looking pant. The five-pocket jean styling is coupled with two additional back mag/ utility pockets with reinforced seams. A touch of elastane ensures these tough pants are also comfortable (MSRP: $74.99). The Delta Pant is a slim fit cargo pant that works as hard as you do. They allow you to climb fields of scree or hike overgrown trails without worrying about snags, tears, or busted seams. Of the Delta Pant’s nine total pockets, four - the low-profile cargo pockets and back pockets - are zip secured to hold your immediate necessities secure. Two more pockets have been hidden away in the rear yoke seams, and the hand pockets have been up-armored with Nylon 6 reinforcement (MSRP: $89.99).
New pants for women include the Women’s Apex Pant, Women’s ABR Pro Pant, and Women’s Icon Pant. The Apex, ABR Pro Pant, and Icon are adopted from the men’s line and updated with a women’s fit. The Apex offers low profile, but utilitarian, pockets and a comfort waistband (MSRP $84.99). The ABR Pro was developed with input from female professionals and boasts 5.11’s updated fade resistant utility strap, reinforced seat and knees, and an inseam gusset (MSRP $59.99). The Icon, also developed with feedback from female professionals in a wide range of careers, sports 12 pockets in a streamlined cut and features a comfort waistband and gusseted construction (MSRP $84.99).