Irvine, Calif. (October 10, 2019) –5.11 Tactical®, the global innovator of tactical apparel, footwear and gear, announced today the expansion of its original Quiet Warrior program with the addition of the Guardian of the Week and Everyday Hero programs. The expanded initiatives allow the brand increased ability to provide recognition of the exceptional actions exhibited by professional departments as well as civilian individuals.
“Quiet Warrior was founded with the goal to highlight the professionalism, compassion, heroism and humility that drives public service professionals to go above and beyond the call of duty within their communities,” said Debra Radcliff, Chief Marketing Officer for 5.11. “Upon receiving the hundreds of entries over the past few years, we realized how many amazing people there are out there, and as a brand, we wanted to do more to let them know how much we appreciate their actions and selflessness.”
Quiet Warriors have historically been professional individuals - law enforcement, fire or first responders - who have gone beyond the call of duty during off duty hours. Guardian of the Week will recognize professional departments exhibit actions beyond the hours of or scope of public service. 5.11 will visit these departments around the county and award them with a Guardian of the Week plaque as well as a celebratory lunch and promotion on social media channels. The new 5.11 Everyday Hero program will recognize heroes who have gone above and beyond in their communities. @511Tactical will encourage followers to tag or share a story about an #511EverydayHero in their community.
“5.11 is rooted in servicing the public safety and military communities,” said 5.11 Co-Founder and Chief Executive Officer Francisco J. Morales. “We are committed to serving those whose serve. We want to take every opportunity to help support and recognize the incredible contributions made by our nation’s law enforcement, fire, emergency services and military professionals to protect each of us and our communities as a whole.”
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About 5.11 TacticalWith offices around the globe, 5.11 works directly with end users to create purpose-built apparel, footwear and gear designed specifically to enhance the safety, accuracy, speed, and performance of tactical professionals and enthusiasts worldwide. 5.11 products exceed rigorous standards, which have allowed the brand to establish a reputation for innovation and authenticity, and become the premier choice for those who always have to be ready. 5.11 products can be purchased online, through authorized dealers and retailers, as well as at 5.11 company-owned retail stores.
Learn more about 5.11’s best-selling tactical gear and accessories at www.511tactical.com. Find a full list of 5.11 company-owned retail stores at https://www.511tactical.com/locations/. Connect with 5.11 on Facebook, Twitter @511Tactical and on Instagram @511Tactical and #511tactical
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