Christensen Arms® Partners with Laura Burgess Marketing for Public Relations and Marketing

May 7, 2014
Christensen Arms, a leader in the design and manufacturing of carbon-fiber firearms and firearms components, seeks expansion of brand on a national level.

GUNNISON, UT (May 2014) - Christensen Arms®, manufacturers of superior hunting, tactical and sport shooting firearms utilizing the latest in carbon fiber technologies, has signed Laura Burgess Marketing (LBM) as their public relations and marketing partner. Christensen Arms is an industry pioneer in the combination of state-of-the-art materials, such as titanium, tungsten carbide and carbon-fiber and aerospace technologies to develop lightweight and extremely accurate firearms. Laura Burgess Marketing is a full service public relations and marketing firm in the shooting sports, hunting, law enforcement and tactical markets.

The Christensen Arms brand of US made carbon-fiber firearms will partner with LBM to develop strategic public relations and advertising campaigns to increase brand awareness on a national level. LBM will also be responsible for developing and implementing a comprehensive emerging media plan to engage new customers in the shooting sports, hunting and tactical markets.

"Christensen Arms takes great pride in being a family-owned business built on fine craftsmanship using cutting edge materials and technologies," Jason Christensen, President of Christensen Arms commented. "We wanted to work with a marketing company that was just as forward thinking as we are but with a deep understanding of our customers and the market. We found that in Laura Burgess Marketing."

Christensen Arms are known in hunting circles for their highly accurate, lightweight bolt-action rifles and have recently entered the modern sporting rifle market introducing rifles with their patented Lock Tech Match (LTM) trigger system, featuring a unique safety hook that removes the chance of an accidental discharge when the rifle is dropped or impacted on a hard surface. The LTM trigger is "creep free" for consistent let-off with a clean, crisp break and shot after shot accuracy.

For more on Christensen Arms, visit their website or join the conversation on Facebook.

About Christensen Arms:

Christensen Arms was founded in Gunnison, Utah in 1995 as a result of Dr. Roland Christensen's knowledge of carbon-fiber and passion for hunting. Dr. Christensen first earned his Doctorate of Science in Mechanical Engineering and went on to start a company that utilizes carbon-fiber material for the aerospace and medical industries. This technology was revolutionary in barrel production and saw widespread acceptance. Christensen Arms builds a full range of firearms, including bolt-action rifles for hunting, target shooting, and tactical applications, with hand-laid-up carbon-fiber stocks, a line of AR-styled tactical rifles and custom, handcrafted 1911 pistols. These firearms are among the most precise, distinctive and technologically advanced products on the market today.

About Laura Burgess Marketing:

Laura Burgess Marketing provides public relations and marketing communications to companies within the law enforcement, tactical, military, shooting sports and outdoor markets. An industry veteran, with over 23 years of experience, Laura Burgess Marketing current client list includes: Revision Military, American Technologies Network Corp., MasterPiece Arms, Morphix Technologies, LaserLyte®, American Gunsmithing Institute, DoubleTap Defense, GASTON J. GLOCK style LP, Redring USA, IWI US, Liberty Ammunition, Fobus Holsters, Mission First Tactical, National Tactical Officers Association, Midwest Gun Works, Tacprogear, Plinker Arms, Chamber-View®, MG Industries , Eagle Imports, Christensen Arms and champion shooter Max Michel. Laura Burgess Marketing is headquartered in New Bern, North Carolina, with a satellite office in Grasonville, Maryland. www.lauraburgess.com

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