Overwhelming Number of Choices
With nearly any product a consumer buys today there are literally hundreds of options at their disposal. Individual brands, like Nike, now have more options for running shoes than the entire running shoe industry had just 30 years ago. This type of product expansion is happening in every industry, and each of these additional products comes with overwhelming amounts of information. How can a consumer find the product that’s best for their needs? For ExpertVoice, the answer is simple: trusted recommendations.
The Power of Expert Recommendations
“As the consumer buying journey continues to evolve, so does a brands ability to scale trusted recommendations from the people consumers are turning to for advice on what to buy” said ExpertVoice CEO Tom Stockham. “Whether online or in-store, consumers need personalized buying advice. The more product knowledge and experience those trusted individuals have, the better recommendations they can provide to the customer and the better experience that customer will have.”
Typically, the reach of an expert on ExpertVoice is significantly lower than someone a marketer would consider investing in, such as Kim Kardashian or LeBron James. However, the strength of their recommendations is incredible. In fact, according to a study by Dr. Jonah Berger and the Keller Fay Group, 82% of consumers are highly likely to follow a recommendation made by one of these real-life influencers while another study showed that only 3% trust celebrity endorsements.
ExpertVoice provides law enforcement members with the product experience and education they need to give better buying advice. You enjoy sneak peeks into upcoming launches, deep dives on the latest innovations and the chance to test new products before they hit store shelves.
Over 600 Brands Available to Law Enforcement
ExpertVoice is proud to partner with hundreds of prominent brands, thousands of retailers and feature more than one million active users, verified industry professionals and influencers who are passionate, knowledgeable and trusted in their field. They’re the people consumers ask for advice on what to buy. The user base ranges from members of law enforcement, ski patrol, outdoor guides, firefighters, chefs and more.
Top tactical, hunt and outdoor brands like Vortex, Trijicon, Federal, Magpul, Browning, Costa, Helly Hansen, Camp Chef, Ritcon, Pelican, Traeger, Outdoor Research and Big Agnes offer exclusive discounts to law enforcement professionals. These brands know that members of law enforcement are sought out experts for advice on what products to buy.
Ultimately, a brand’s success depends on what people say about their brand and products. Increasing advocacy is the most impactful way to ensure people recommend that brand more often.
About ExpertVoice
As the world’s largest advocacy platform, ExpertVoice helps brands identify and empower their most influential advocates, giving them the tools they need to authentically promote their products to their target audience. ExpertVoice is free to join for Law Enforcement professionals.
