Contest Invites Teens to Spread Distracted Driving Message with Radio Public Service Announcements

Jan. 31, 2011

National Road Safety Foundation and National Student Safety Program looking for best youth-generated ideas for Distracted Driving radio PSA; Winner gets $1,000, trip to Honolulu for youth traffic safety conference

PR Newswire

NEW YORK, Jan 31, 2011

NEW YORK, Jan 31, 2011 /PRNewswire/ -- ( Two national traffic safety education organizations are inviting teens to help spread the word about the dangers of distracted driving with a contest to find the best youth-generated radio public service messages.

The National Road Safety Foundation and NSSP (National Student Safety Program) are launching the first JST DRV Radio PSA Contest. The winning message will be broadcast nationally during National Youth Traffic Safety Month in May.

Traffic crashes are the number one cause of death among U.S. teens, with 5,000 young people killed annually and thousands more injured.

Young people ages 14-18 are invited to submit a PSA that talks to teens about the risks of distracted driving. Entries should be recorded and must be 15 or 30 seconds in length.

Three runners-up will each get a $500 scholarship and a Bluetooth hands-free mobile phone hookup. The winner will receive a $1,000 scholarship, a Bluetooth and a trip to Honolulu to participate in the NSSP national youth conference in mid-July.

The JST DRV Radio PSA Contest is being organized by The National Road Safety Foundation, Inc., which produces traffic safety education programs that it distributes to schools, police and others free of charge, and the National Student Safety Program, which is the youth organization of the American Driver and Traffic Safety Education Association (ADTSEA).

"The JST DRV Radio PSA Contest hopes to engage young people in communicating important messages about distracted driving in their own voice," said Michelle Anderson, operations director of the National Road Safety Foundation.

"A quarter of all teens admit to texting behind the wheel and, in 2009, the highest proportion of distracted drivers in fatal crashes was under the age of 20," said U.S. Transportation Secretary Ray LaHood. "We know we have to engage teens in order to put an end to distracted driving. With their help, we can educate teens and adults about making smarter choices that will save lives."

Visit or for more information about the competition. Deadline for entries is March 25, 2011.

Contact: David Reich, [email protected], 212 573-6000

SOURCE National Road Safety Foundation

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