Lucid was founded in 2009 by Jason Wilson, former Brunton Optics Category Manager. One sunny afternoon in the fall, while he was working on a new product mix for Brunton, Jason asked himself why he was not on a ridge somewhere chasing elk? His next thoughts were, "this gear does not need to be so expensive" and "why couldn't the manufacturer combine the best features for the needs of the shooter, bundle it all together and offer an innovative product at an affordable price?". So, when the time was right, that was exactly what he did by creating Lucid.
