Leaders unleash talent and capability by carrying out the 4 imperatives of Great Leaders. They are sequential in that one builds upon another, and simultaneous – meaning that you must constantly pay attention to all four in order to sustain outstanding performance. Great leaders focus on these four imperatives:

• Inspire Trust – to build credibility as a leader, so that people will trust you with their highest efforts.
• Clarify Purpose – to define a clear and compelling purpose that people will want to offer their best to achieve.
• Align Systems – to create systems of success that support the purpose and goals of the organization, enable people to do their best work, operate independently of you, and endure over time.
• Unleash Talent – to develop a winning team, where people’s unique talents are leveraged against clear performance expectations in a way that encourages responsibility and growth.