Mobile Awareness, a provider of leading-edge transportation safety products, releases SafetyVOICE, a speech-enunciating vehicle back-up warning alarm. This commercial-grade reverse back-up alerting device is designed to protect, individuals on foot, from injuries and fatalities resulting from a vehicle's blind spot. Activated by placing a vehicle transmission in reverse, the system delivers human voice commands, coupled with a piercing electronic alarm. To pedestrians in proximity to the rear of a vehicle, the sound of human speech stating "please stand clear!" is readily recognized, understood and more likely reacted to than a typical back-up beeping alarm.