BriteSide Reflective Panels and Vertical Message Centers, by Lordon Inc., are improving the way people see traffic signs in busy or crowded areas. A supplement to sign posts, the Reflective Panels and Vertical Message Centers provide a heightened awareness in areas of special concern. They maximize visual impact to increase safety, keep traffic moving smoothly, improve emergency response and increase driver awareness on the roadways. The BriteSide products incorporate reflective sheeting material adhered to extruded PVC panels and strips. The color and type of sheeting materials used on each BriteSide usually matches the sign itself.The panels are installed in seconds onto signposts, making a distinctive addition to signs in high incidence areas.