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Good media relations = Good community relations


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Emmy Award winning television news veteran and law enforcement media relations trainer, Russell Ruffin, says a good relationship with the media means a good relationship with the general public because that's how the public gets its information. In the following interview, Ruffin discusses how law enforcement agencies can control the flow of information, seize control of news interviews, spin negative reports into positive press, and work proactively with the media.

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