Indy Police Looks to Boost Image With New Ad Campaign

INDIANAPOLIS -- The Indianapolis Metropolitan Police Department is working on a campaign to rebrand itself with a more positive image within the Circle City.

IMPD officials are touting the new slogan, “One Force, One Community,” to empower citizens and promote a sense of public safety within Indianapolis neighborhoods.

Opinion surveys given within the IMPD and externally only identified a few issues that needed to be addressed. One issue was the perception that officers are “credible, professional and trained to do their jobs.” Another issue that surfaced was the perception that “police officers and the public are divided by an invisible wall that prevents them from interacting,” RTV6's Jack Rinehart reported.

“I think their image is pretty average,” one Hoosier said.

"I have only positive things to say about our police department. Every time I encounter a police officer on the streets, it's been productive or helpful,” another Hoosier said.

Director of Public Safety Frank Straub said IMPD’s image needed some bolstering.

"We have a really good police department. Despite some of the negative stories, we have people who come to work every day and really do tremendous police work,” Straub said. "We need to get these stories out because people are paying their tax dollars to fund the police department. They need to hear about all the positive work and the positive things our men and women are doing every single day for them."

The Department of Public Safety reached out to private donors and foundations to help finance the campaign.

IMPD Looks To Boost Image With New Ad Campaign

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