Who buys energy drinks? Mostly young males between 12 – 17. They consume an average of 5.2 can per month, whereas adults drink an average of 4.6 cans. Sales for energy shots are through the roof: $4.6 billion per year and growing. Holding more than 75% market share, 5Hour energy leads all energy shot producers, but Red Bull, Monster Energy and Coca-Cola are quickly catching up.
The common ingredient in all these products? Caffeine. Lots of it. The caffeine itself is not the problem. What typically occurs is that people consume energy drinks and shots in addition to coffee and soda. Too much of anything is bad. Energy drinks are no exception. Think about that the next time you run into a 7-11 for a refreshing drink. Water anyone?
Stay Safe, Brothers and Sisters!