Another way to get the message out is to contact citizens directly. The company Ping4, now in its second year, has developed software to do just that. The intuitive program can notify people within a specific geographic range of an immediate, potentially threatening situation using rich media like maps, video, audio and images. The product is unique in that it can “wake up” or “ping” citizens’ phones. Police do not need to know anything about the phone carriers—who or where, exactly, they are—to issue an alert.
“It’s completely anonymous, [which] a lot of people like … because they don’t want to give their phone number or their e-mail to the police,” says Jim Bender, Ping4’s CEO. Bender adds it’s especially helpful in places with transient populations, like vacation or coastal communities, because there, “[police] really have no idea who’s visiting their town, and yet they’ve got an obligation to protect everybody.”
Imagine if emergency managers used Ping4 during Japan’s tsunami last February. Public officials with access to the software might have cordoned off the storm’s precise coordinates and sent the map, along with continual updates, to iPhone and Android users in the region.
“Once the tsunami hit, the power grids [were] down and all the roads [were] destroyed,” says Bender. “But police could communicate with people and say, ‘If you need a place to sleep you can go here; if you need warm clothing or food or water, go there. And if you need medicine, here’s where you go.’”
In the case of the Japanese disaster, a number of people were downwind of nuclear reactors and did not know they were in danger. “Police had no other way to contact them,” says Bender. “With this they could have drawn a box and said, if you’re … downwind of an unstable nuclear reactor you must go north immediately.”
The technology provides a way to communicate when traditional communication systems go down. Says Bender, “[When] there’s no radio, no TV, no nothing … there’s no newspaper tomorrow, this is a way you can communicate with people, and help keep them safe.”
Now imagine a rampant gunman on a college campus, only campus personnel, students, and area civilians are all receiving precise updates on where the shooter is and what’s happening, minute by minute. This type of information can answer a lot of anxious questions, leaving police and SWAT teams to better focus their attention on the task at hand. It might also keep more people out of harm’s way.
Crack team crime solvers
Technology that not only helps solve crime, but helps prevent crime, too, is a sound investment according to Det. Capt. Nick Willard of the Manchester (N.H.) Police Department. His agency recently acquired Ping4 to help prepare for storms, locate missing children and assist in burglary investigations, to name a few uses.
“We have a minor-league ballpark in our civic center. If people have this app on their phone they can help us locate, say, a missing 7 year old, which happens fairly often at these games. The parent takes the child to the bathroom, they turn around and the child’s gone. And then they come over to the officer and report that their child’s missing,” says Willard. Police can “ping” the child’s description and put a geofence around the stadium. Now people receiving the message can contact detectives via cell phone, or simply contact the department.
“Instead of the three officers who typically work the Fisher Cats baseball game looking for this child, you have potentially 6,000 fans in the stadium, too, assuming they have the app downloaded on their phone,” says Willard.
Last year 2,000 children were reported missing in the United States on an average day, according to the National Center for Missing and Exploited Children, but only 167 Amber Alerts were issued. “One of the problems with Amber Alerts is that it can be difficult to get one, and by the time someone qualifies, the child can be long-gone and far away,” says Bender.
Manchester police use both Ping4 for alerts specific to a general area, and Nixle for e-mail notifications. In burglary cases detectives can download surveillance video from a local robbery and get it out to the public without having to wait for the news cycle and then becoming inundated with phone calls. Citizens must download the free app onto their phone. Willard says they encourage people to do so any time the department does community policing, or holds neighborhood watch groups and meetings.