Broadcasting vs. Listening

Broadcast, listen / listen, broadcast. It's a communication circle that has no beginning and no end when done properly.

Are you broadcasting? Don't assume that “social media doesn't work” if you are; instead, understand that being ignored is in itself a form of feedback, and figure out how you might adapt. Pay attention to how your community members are interacting. Ask what they want to see from you. Take small steps. Don't “join the conversation” so much as “build your relationships.” That is the true nature of social media.


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