Brawny bracelets pack paracord

Wrist-worn, sharp-looking Survival Straps are a hot item. And you don’t have to look far to see that folks are like, like, likin’ this gear: The company’s Facebook page has more than 125,000 likes and a wall full of fan feedback, including...


The bracelet is braided together with a type of rope the military uses to make parachutes — a lightweight nylon kernmantle (derived from German meaning “coat protected core,” kernmantle’s interior is protected with a woven exterior sheath to boost strength). The rope’s name came after U.S. paratroopers during World War II found the cord useful for many other tasks beyond a parachute line, and it has been in general use since. The cord is dubbed 550 paracord, since it can hold up to 550 pounds.

This company takes about 16 feet of the quality mil-spec 550 paracord and fashions it into a unisex style that appeals to a range of vocations and uses across the board, as evidenced by the company’s social networking fan base.

Safety and preparedness are never out of fashion, or as one Facebook fan puts it: “Because survival is always in style.”

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