Brawny bracelets pack paracord

Wrist-worn, sharp-looking Survival Straps are a hot item. And you don’t have to look far to see that folks are like, like, likin’ this gear: The company’s Facebook page has more than 125,000 likes and a wall full of fan feedback, including pictures of the bracelets in all colors and environments.

One fan writes: I received my order today ... and I am already getting asked by people where to get one. I especially like that because I bought the “Patriot” I am helping the Wounded Warrior Project thanks Survival Straps for making a great product as well as helping a
great cause.

Another writes: I already have the Law Enforcement model that I wear everyday to work. I’ve just ordered and [am] expecting within the next two days the Irish tri-color for my Irish heritage ... Thanks Survival Straps for supplying a great piece of equipment.

Another picture on the page is from an MP who says he never goes to work without it. The photo features the Thin Blue Line black bracelet on a wrist adjusting a Whelen system’s take-down settings inside a cruiser.

What’s the draw?

Law enforcement jewelry is a rather niche market. Outside of the occasional ring or slick sunglasses, there’s not much in the way of accessorizing beyond the necessities. But a Florida-based, family-run business, Survival Straps, has been operating in that niche since around 2006.
In five years, the company has managed to grow a smart idea into a thriving business, with some of that success surely due to the bracelet’s versatility.

If an urgent situation presents itself where a few feet of rope could come in handy, wearers can unravel the bracelet and deploy the paracord for use.

Survival Straps says its bracelets and necklaces have already come in handy; for instance it notes they’ve been used to provide emergency medical care as a tourniquet, save an infant, save a girl from drowning and for less critical emergencies such as to repair a tent, tie up game and secure a boat to a dock, according to the company.


Made in America with up to 24 feet of strong military-spec paracord, Survival Straps are adjustable to fit various wrists per the wearer’s preference and come in thousands of color combinations. Each bracelet has a breakaway feature for safety and users can choose an adjustable stainless-steel shackle or a plastic side-release buckle closure. At about $25 each, the Survival bracelets come in two widths: regular and wide, plus the company offers a custom embossed military dog tag as an add-on option to any bracelet.

The company also makes a variety of paracord accessories such as anklets, lanyards, neck cords, belts, rifle slings and dog collars.

Practical use

On the company’s Web site, a section with testimonials from end-users includes what is labeled as an e-mail from a soldier who deployed a bracelet he received as a gift in one of the sponsored gift care packages offered by the company. The message reads:

“I am in the United States Army, and while in Iraq, I received a Survival Strap. While conducting a mission, my rifle sling was cut by the vehicle ramp door. I unraveled my survival strap and used it to make a makeshift sling. Thanks to you I was able to continue the mission with positive control of my weapon.” Survival Straps says it will replace any bracelet that is used in an emergency, much like the scenario described above, so users don’t need to be hesitant about breaking the wrist gear and unraveling the cord when a worthy situation pops up.

Survival Straps even made an appearance on an episode of ABC’s extreme adventure reality show “Expedition Impossible,” where contestants (three of which are Maryland officers) unraveled the paracord Survival Straps, tied them to metal hooks and pulled up a metal cage on a snowy mountainside.

From paratrooper to preparedness

The bracelet is braided together with a type of rope the military uses to make parachutes — a lightweight nylon kernmantle (derived from German meaning “coat protected core,” kernmantle’s interior is protected with a woven exterior sheath to boost strength). The rope’s name came after U.S. paratroopers during World War II found the cord useful for many other tasks beyond a parachute line, and it has been in general use since. The cord is dubbed 550 paracord, since it can hold up to 550 pounds.

This company takes about 16 feet of the quality mil-spec 550 paracord and fashions it into a unisex style that appeals to a range of vocations and uses across the board, as evidenced by the company’s social networking fan base.

Safety and preparedness are never out of fashion, or as one Facebook fan puts it: “Because survival is always in style.”