First, TASER uses scientific data collection to maintain their human exposure database. They have recorded an estimated 247,000 volunteer human exposures and more than 13,000 documented use-of-force reports in their database. According to Tuttle, TASER products are the "most studied non-lethal weapon(s) to date."
Tuttle explained that although the company is a well-known brand name, reporters regularly use the TASER name for any ECD use. Like any law enforcement incident reported in the media, an incomplete truth or deliberate misrepresentation is a bell that is hard to "unring."
The strategies that Tuttle outlined were essential public information officer (PIO) training. Keeping the media accurate in the law enforcement world is an ongoing process. For example, court reporters, even with education and/or on-the-job training, can invariably report whether a defendant is guilty or "innocent," a misnomer.
Tuttle gave examples of inflammatory material, like a news story declaring a "TASER death," yet the case hadn't even reached the medical examiner's desk, and another that mentioned the brand when a different product was used. Tuttle discussed some of the prominent facts of public information, like a recent International Association of Chiefs of Police (IACP) study that suggests videotaping an incident protects the officer about 98 percent of the time.
Tuttle's proactive approach for PIOs included specific tools on what agencies can do for liability reduction and media accuracy. For example, the phrase "TASER failure" is often substituted for a more correct term, "ineffective deployment." The former indicates a mechanical issue. An ineffective deployment can be attributed to many other factors beyond the end-users control.
Tuttle also provided users with accurate language usage with phrases like, "Officer Smith deployed a TASER for one cycle" as opposed to "the officer shocked."
Educating the public and providing them with disarming transparency is probably the best approach for the law enforcement agency. One thing Tuttle outlined in this information is the consistent reduction in officer injuries, suspect injuries and citizen complaints where ECDs were introduced.
Training director Ken Mobly of the El Paso (Texas) Police Department and Capt. Jeff Eddy of the Jefferson Parish (Louisiana) Sheriff's Office shared their agencies' usage of the ECD. The El Paso PD discussed its training, deployment and certification policies, while Jefferson Parish shared its training management and equipment issue tools. Both agencies gave everyone concrete examples of training management and "lessons learned."
During the breaks, officers were invited to voluntarily receive an ECD pulse. This is one of TASER's most important aspects: the company is circumspect about data collection. TASER users worldwide have endured exposure for the sake of data collection. This has provided a comprehensive use-of-force database. Company representatives who stand behind TASER products have stood in front of them a time or two.
The greatest benefit of conventions is not even on a presenter's schedule. This benefit appears months later when the officer is in the middle of an investigation and remembers a conversation about the construction of a hidden compartment on a certain brand of vehicle, the viscous patterns of blood spatter made by an unusual injury or a recent stare decisis.
It is said that many business transactions take place on the golf course. In the law enforcement industry, officers create new contacts and share information during breaks and meals. Sending an officer to a training convention is expensive. Agencies must pay for transportation, meals, hotels and fees, as well as overtime pay to officers covering for those at the conference. But, no price can ever be placed on the value of networking.
What makes a good convention? First, the presenters must be competent and experienced. Second, the material must be recognized as having a certain degree of empirical validity. That is, the presenter should be able to produce the source of their statistics and information. After all, any training an officer attends, regardless of its source, is discoverable. If the training has resume-building value, it is worthwhile.