Pre-sales online show prices running anywhere from $40 to $75 and once the tool is released in February 2011 I'm sure those prices will stabilize along usual retail structure: MSRP, distributor pricing, wholesale pricing, consumer pricing based on the retailer's status. I would expect you can find them then for about $40-$45 on a regular basis but even if they are running at $60-$65 it's still a darned good value (in my opinion).
The one I received (remember, it's a sales sample) didn't have any kind of sheath or carrier and although it will fit in many a generic knife / magazine pouch, I hope Gerber plans to provide one; potentially a black nylon (as would be pretty much industry standard).
Be sure to keep this handy tool in mind when February rolls around. Look for it at SHOT Show if you go and put it on your Wish List for your birthday next year. Check out more from Gerber Tools on their website.