The overall look of the Discreet Carry Gun Bag is more sporty than tactical. It has the slightly military/tactical look of a fishing shirt with epaulets, but not the distinctly tactical look of a bag with full external MOLLE webbing. While it's unusual enough looking to draw your eye, the conclusion your brain makes when seeing it is more that's cool than there's a gun in there.
By the way, who/what is Tuff Products? They are a new company that's filling underserved niches. They initially came out with speed strips for revolvers in calibers other than .38 (including 12-gauge shotgun speed strips!), and holding numbers of rounds both greater and less than six. They have an extensive line of TASER holsters, in-line magazine pouches (holding many mags stacked with the narrow end to the user), and lots of other concealed-carry, law enforcement and competition products that fill a gap in other manufacturer's product lines.