Interactive Advertising Opportunities:

Focus. Aim. Deliver.

With its rapid growth, it's easy to assume that online advertising is here today, gone tomorrow. It isn't just a fad — it's here to stay.

In fact, combining online advertising strategies with your traditional print campaign is the best way to reach customers at different points in the purchasing process. It’s a valuable tool in your arsenal for communicating to law enforcement professionals.

Hit your target using the number one web destination for law enforcement professionals – Officer.com. You’ll be able to focus, aim and deliver your message to over 800,000 law enforcement professionals looking for the most up-to-date industry information available.

Serving the largest interactive audience of law enforcement professionals!
More than 1.3 million visits a month.
Over 760,000 unique visitors.
Over 4.4 million page views a month.
More than 100,000 registered forum users.
40,000+ opt-in eNewsletter subscribers and 50,000 exclusive email distribution list.

For advertising information, please contact Michael George at michael.george@cygnus.com or call 800-547-7377 x1143

E-Mail

DELIVER your message to 40,000+ law enforcement decision makers.

Quantity. Over 40,000 opt-in subscribers — more added each day.

Quality. Each Officer.com subscriber is opt-in. This means that they've specifically requested to receive communications from us. And unlike others, we don’t send spam to our subscribers so they know that each e-mail from Officer.com is well worth reading.

e-Newsletter Top Sponsorship

$1852 per week

Sponsor law enforcement’s top news stories of the day, bringing your company’s banner and message to the attention of the industry’s most important decision makers.

300 x 250 banner at the top of the e-Newsletter, linking to your website
Up to 75 words of additional text in the body of the e-Newsletter

e-Newsletter Advertising

468 x 60 banner - $1361 per week

300 x 250 banner - $983 per week

Include your company’s banner in Officer.com’s e-Newsletter, where over 40,000 law enforcement professionals get their daily news. Your banner will appear alongside the breaking news of the day.

Banner will be displayed each day for 5 days
Limited to 3 companies per week.

eBlast

$4675 per Distribution

Send your customized message to Officer.com's list of over 40,000 subscribers who have asked to receive promotional messages from our advertisers. You'll reach a large, captivated audience instantly. All of the content within the eBlast is dedicated to your company — use it to announce a new product or service, conduct a contest, feature a special offer or sell inventory quickly

Segmented lists available
Call for package pricing
Includes a detailed report of open and click thru rates
Design services included (if needed)

Product Showcase Blast

$1214 per distribution

The Officer.com Product Showcase Blast is an E-mail message that is delivered to over 40,000 opt-in subscribers who have asked to receive promotional messages from our advertisers. This is a great way to announce a new product or service, feature specially priced items, or simply get your name and products out to a large, dedicated audience.

Up to 40 words of promotional text
Product Photo (100 x 100 pixels)
Company logo (100 x 40 pixels)
Limited to 10 companies

Officer.com Jobs Blast

$472 per week

Have a recruitment need. Looking for new candidates. Position your message in the Officer.com Jobs blast which is delivered to over 15,000 opt-in subscribers on a weekly basis

Web Banners & Links

AIM for success.
Position your company in front of 800,000+ unique visitors per month.

This is where your buyers are. Today's law enforcers require sophisticated tools & training to wage war on an increasingly sophisticated and tech-savvy criminal element. They're turning to Officer.com for their information needs. Why not put your message where they are already looking?

Web Banner Ads

728 x 90 Leaderboard
Cost $20 cpm

Display your message across the top of the Officer.com homepage and interior pages and be seen by the thousands of daily Officer.com visitors.

300 x 250 banner
Cost $18 cpm

Position your message in the heart of the action. This position allows your message to be seen by the thousands of law enforcement professionals who visit Officer.com daily to get industry news, information, and training.

160 x 600 banner
Cost $16 cpm

This high impact banner is displayed along the right side of the Officer.com homepage and interior pages. This position really catches the eye and the large format allows the advertiser to be creative with their message.

120x90 banner
Cost $12 cpm

New! Contextual Advertising — Topic Sponsorship

Cost: ROS rates plus a 30% premium per topic sponsored

Officer.com’s new content delivery system allows you to target your advertising by selecting a topic category and then delivering your ad every time any content focused on that category is delivered. Zero-in on your prospective buyers by securing the relevant content for your ad!

Size: 728 x 90, 300 x 250, 160 x 600, 120 x 90

Geo Targeted ads

Cost: ROS rates plus a 15% premium

Position your banner message by region or town. Target the Officer.com audience who are local to your business via the Officer.com geo targeted banner program.

Hot Product

$843 per month

Positions your product on the heavily utilized Officer.com Homepage to be seen by thousands of law enforcement professionals daily. The Officer.com Hot Product section is a great position to move discounted merchandise fast. 100x100 product image and up to 4 words of text. Guaranteed a minimum of 100,000 impressions per month.

Banner Design

$152 for 1 custom banner

$788 for up to 9 custom banners

120 x 90 banner in the Officer.com Jobs Career section

$897 per month

Your 120 x 90 banner will be displayed in the Law Enforcement and Police Jobs section of Officer.Com. In this position your message is guaranteed to be seen by thousands of visitors seeking jobs and opportunities in a one month period.

120 x 90 banner in the Law Enforcement Jobs Section of our Discussion Forum

$897 per month

Display your ad in our Law Enforcement Jobs Section of our Discussion Forum so you can reach Law Enforcement personnel while they are dialoging about job opportunities.

Text Advertising

$1500 per month

Feature a quick message on Officer.com’s home page, linking visitors back to your site. Your link will be displayed over 1 million times a month.

Specs:

4-8 word title in bold (Max 35 characters, including spaces, no ALL CAPS)
4-8 word teaser to support the above message (Max 38 characters, including spaces, no ALL CAPS)

Featured Job Listing

$718 per Listing

Feature your job listing on the front page of the Officer.com Jobs section, attracting the best and brightest in the industry to apply to your Department/Agency.

Abbreviated job listing featured on the front page of the Officer.com Jobs section, linking to the full job description
Full job description can feature links to your site

Webinars

Webinar Sponsorship
Officer.com offers an all-inclusive marketing, webcasting and data collection webinar program designed to increase business opportunities with law enforcement professionals.

SPONSORSHIP PACKAGE INCLUDES:

Company name and tagline included in pre-Webinar e-mail reminders and follow-up thank you e-mail sent to all registrants (up to one 60-word paragraph)
Logo and tagline on landing page of the Webinar, linking to company home page
Logo and link on the Webinar sign-up page
Logo included in the frame of the Webinar
Up to two power point slides (one before, one in middle or at end) of the Webinar, with sponsor recognition and marketing message. Content must be approved by Officer.com
Verbal audio thank you at least twice during the Webinar
Entire Webinar, including sponsor logos and links, will be archived on Officer.com for one year. Renewals negotiated 60 days prior to anniversary

For webinar pricing information, please contact Michael George at michael.george@cygnus.com or call 800-547-7377 x1143

Buyer's Guide/The Property Room

STAND OUT in the crowd.

Thousands of law enforcement's top products and services are included in Officer.com’s Property Room. Make your company stand out with a sponsored listing.

This is where the law enforcement industry goes to research and make purchasing decisions online. Buyers browse the various companies in the marketplace their products, look up detailed information, review products and collect contact information.

Searchable Company and Products
Large Profile Logo
Individual Company Contacts
Company Links
Product Links
Product images
Easy Online Profile & Listing Management
Address, Phone, Fax
Downloadable VCard
Mapped Address Link
Company "More Info" Link

Category Sponsor

$10,000 annually or $975 month

» 728 x 90 on each page of category selected

» 300 x 250 Position on each page of category selected

» Featured Product Listing

Sub Category Sponsor

$6000 annually or $625 month

» 468 x 60 Banner Ad positioned below the site masthead on each subcategory page and In rotation on the main category page

» Featured Product Listing

Featured Product Category Sponsor

$4500 annually or $425 month

» Logo, company title and short description in shaded "premium" box located above general listings but below Sub Category sponsors

Mobile Site Exclusive Sponsorship:

Now you have an opportunity to bring Officer.com to a mobile audience! Your monthly sponsorship of the Officer.com mobile site includes a 320x50 advertisement which appears at the top of the page and a 25-word text message that appears 5-6 stories down.

Officer.com Mobile Site

Survey

$937 for 1 page (add $276 for database interactivity)

Don't overlook the power of an interactive page that collects information about potential buyers. Officer.com can create a survey designed specifically for your company, finding out what potential customers really want from your products or services.

Custom survey design
Valuable data collection
Real-time results delivered by e-mail

Custom Landing Page

$5400 annually

Want to start advertising your products or services, but your website isn't quite ready? Officer.com can create a custom-designed web page for you to develop an Internet presence.

If your website is in need of a re-design or update, Officer.com’s landing page offers a perfect solution for you to continue to collect leads while your website is being revamped.

» See what a landing page could look like.

Custom design, including graphics, questionnaire and/or e-mail functionality
Officer.com will collect data and send it to you in real-time by e-mail

Video

SHOW buyers what you have to offer

Video Pre, Mid & Post-Rolls
Contact your Sales Representative for pricing

Thousands of buyers will see your product in action when you include your video ad before, during or after a video on Officer.com’s network.

During Overlay ad playback:

Mute, unmute, pause and play controls are enabled.
A "Sponsor Message" text label appears in the bottom left corner of the player.
A time counter (counting down in seconds) appears in the bottom right corner of the player. Any length video ad supported, however, a duration of 15-30 seconds is recommended.
Click through URL is active

Video Overlays
Contact your Sales Representative for pricing

Thousands of buyers will see your product in action when you include your video ad before, during or after a video on Officer.com’s network.

During Overlay ad playback:

Ad will appear in the lower 1/3 of the player
Overlay ad expands in scale with the player
Will have the ability to click through to a URL

Rich Media 101

Cygnus Business Media follows Internet Advertising Bureau (IAB) recommended Rich Media standards. IAB defines Rich Media as:

“Advertisements with which users can interact (as opposed to solely animation and excluding click-through functionality) in a web page format. These advertisements can be used either singularly or in combination with various technologies, including but not limited to sound, video, or Flash, and with programming languages such as Java, Javascript, and DHTML. These Guidelines cover standard Web applications including e-mail, static (e.g. html) and dynamic (e.g. asp) Web pages, and may appear in ad formats such as banners and buttons as well as transitionals and various over-the-page units such as floating ads, page take-overs, and peel-backs. Rich Media also includes in-page and in-text digital video advertisements where the associated content is not streaming in a player environment.”

General Requirements

We reserve the right to refuse any rich media that does not function properly in this testing environment.
We are not responsible for fixing code that does not function properly or causes other problems.
Creative must open a new browser window when clicking thru to another site.
Floating ads (such as Eyeblaster) must include a prominently visible close button and may not run more than 15 seconds
Advertising requiring the use of plug-ins like Flash and Shockwave must utilize “sniffer” code to detect if the user has the required plug-in and display an alternate image if the user does not have it. That alternate image (JPG/GIF) must also be included when submitting materials.
Flash advertising is not available in e-mail newsletters or blasts

General Requirements

In-Page Video Units:

Format (WxH) — 300x250
Max Initial Load file Size — 40 kb
Additional File Weight (Polite Download — 1.2 mb
Flash Specifics — 18 fps
Audio Initiation — User Initiated: On click
Maximum Animation Length — Up to 15 seconds — Loop a maximum of 3 times
Controls — Close “x”, Play, Pause, Rewind, Volume, Font 16 pt
Web Site Labeling
- Label = “Advertisement”
- Font 16 pt

Expandable/Retractable Units:

User-Initiated Expandable ads
- Follow IAB Ad unit Guidelines (300x250, 728x90, etc.)
- Landing Spots: Maximum of 2x the initial ad size
User-Initiated Retractable ads
- Max width 600px
- Landing Spots — Follow IAB Ad unit Guidelines (300x250, 728x90, etc)
Max Initial Load File size — 40 kb
Additional File Weight (Polite Download) — 80 kb
Flash Specifics — 18 fps
Audio Initiation - User initiated: On Click
Maximum Animation Length
- Up to 15 seconds
- Expansion —
  - 3 seconds if no user interaction
  - Up to 15 seconds within an ad
Controls
- Control = “close X”
- Font = 16 pt
- Location = On Edge of Original (non-expanded/expanded) unit
- Feature — Enable mouse Off Retraction
Web Site Labeling
- Label = “Advertisement”
- Font 16 pt

Pop-Up or Pop-Under Units:

Format (WxH)
- Pop-ups — 250x250; 300x250; 550x480
- Pop-Under: 720x300

Strategize before building emails

Prior to constructing your email, make sure that your message is clear and concise. Develop and refine what you want to say so that readers don’t lose interest or get confused about what your call-to-action is. What is your offer? How will reading and clicking through this email help the reader? Make sure they know what’s in it for them. Before and during the building process, continually ask yourself, “What would I think if I got this in my inbox? Would I immediately delete it? Or worse, report it as spam?” Rule No. 1 — don’t be spam.

Layout/Theme

Keep your layout simple and free from complex tables by avoiding unnecessary embedded rows and columns. Make sure that you achieve balance between the amount of text and images your email contains. Non-text content such as videos or background images should not be used as the main focus. Replace them with an attractive call-to-action button that will lead to a landing page with the promised content.

Since many users simply scan emails in lieu of reading them, it’s important to make your copy easy to process. There are several ways to ensure your message is easy to scan. Try a light background with dark copy, placed in short, and centered lines that read vertically above the fold.

Another effective approach is to make sure that your important content is placed in an F-shaped pattern. Studies show that readers will first view the headline, followed by the text down the side and finally the middle section of text.

Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F’s top bar.
Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F’s lower bar.
Finally, users scan the content’s left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F’s stem.

Headers/Footers

The pre-header and footer are two of the most important elements of your email. The pre-header is located at the very top of your email, and is what your reader is going to see before scrolling down into the body of the email. Company logos/brand need to be at a top corner of your eblast.

Currently, one-quarter of companies do not use any type of pre-header, and 80 percent do not use white list instructions. Surprisingly, snippet text is only used by about 13 percent of marketers. Again, it’s crucial for campaign optimization to test using the pre-header a few different ways in order to find out what works best for different campaigns and audiences.

With the footer, make sure that you include an option for readers to view the email by mobile device. Currently, 75 percent of marketers are providing a good user experience by having links for profile and subscription management, yet fewer than 10 percent create a mobile version of their email.

Using Images in emails

To ensure your emails still work even without the images showing, you can make a few simple improvements:

Never use images for important content like headlines, links and any calls to action.
Never use an all image blast (blast that has no selectable text; everything is contained within the image)

Headers/Footers

Many email packages (like Outlook) block images by default until the user okays the download. So when a message arrives in a user’s inbox, it appears blank until they download the images.
The file size of an image is (almost always) larger than text. We have file size limitations, so it’s hard to keep within those limitations when the entire blast is composed of images.
- Add a text-based link to a web version of your design at the top of your email.
- Get added to your recipient’s address book or whitelist.
- Use alt text for all images for a better experience in Gmail.
- Always add the height and width to the image to ensure that the blank placeholder image doesn’t throw your design out.
- Test your design with images turned off before you send it.
- Always use “ALT” tags

Bring back tables

As much as we all hate it the reality is that email standards have taken a giant leap backwards in recent years. While we can all work to increase email standards support it’s not going to be an overnight process.

So if you need to do anything more complex than a single column, you will find you need to use structural tables. Outlook 2007, for example, has little support for floats. A simple table will keep everything together.

Engage the Reader before the open — use the Preview Pane wisely

This is “prime real estate.” This is the window below your inbox that previews the email and is found in many popular email clients such as Outlook and MacMail.

To ensure that the reader is engaged and can clearly view the email, our recommendation is that emails be between 550 and 700 pixels wide. Also make sure that the purpose and call-to-action of the email is made apparent in the top 300 pixels so that readers can see the email even if they don’t open it.

This top area is a great location to place your company logo. In addition, design several different background scenarios so that you can cater to each email client’s specifications.

A Call to Action Needs to be in the “Above the Fold/Preview Pane”

Height of the email

The average preview pane is around 300-500 pixels high, so make sure you include any important bits of your email in this area.

Can you embed video players in the blast?

No. Please realize that video requires a browser plug-in to display and this is not possible to include in a blast for security purposes. Our third-party email marketing providers won’t even allow you to attempt this.

What most companies do is place a mock-up video player with a freeze frame and “click to play” button, when clicked a landing page with video is viewed in the browser.

This is a standard internet convention.

Can you have flash or animated GIFs in blasts?

Flash cannot be sent under any circumstances. Animated .gif files can be received by many products except for Outlook 2007.

Web friendly fonts.

Web friendly fonts

We cannot control the fonts used on an end user computer. The font needs to exist on the end user system for it to render on the blast piece. This is why we use web friendly fonts; as a generalization.

You can install the font on your system to use within the blast. You can then include in the inline css a back up font type or types. If the end user does not have the font needed on their system the backup you set will be used. It’s the best we can do or anyone for that matter. The font has to exist on the end user system for it to render.

Increasing open rates

There are a ton of elements you can vary to try to entice more of your subscribers to open up your emails. Here are just a few ideas to get you started:

Experiment with your subject lines: Try including details about the content of the email right in the subject line, instead of using your standard subject.
Send on a different day: Are your subscribers too busy on a Wednesday morning to read your email, leaving it languishing down the inbox? Maybe a Friday afternoon email would be welcomed.
Get the important content up the top: Remember that many people will see a preview of your email before deciding to open it or ignore it. Make sure your email is recognizable, and that your key points are in the top third.

Subject lines

You need to set your message apart.

Keep subject line short, informative, and relevant.
Don’t be afraid to use your brand name.
Integrate strong action words to make a subject line compelling, you have to use a bit intrigue.
Don’t include characters: (e.g. “!”, “//”, “:”) because (1) — they are likely to be filtered out as spam, and (2) – use of characters easily forms an unprofessional impression.
Stay away from words such as “free” and “guarantee.”
Do not use ALL CAPS or the use of generic subject lines, such as “Check this out!”

URLs/Links

Make sure you use clean URLs for links in HTML messages. Don’t use long/ugly URLs. URLs should be embedded into relevant call to action text.
Repeat URLs often in your message (top, middle and end)

Advertising Glossary Terms

Above The Fold – Any area of a web page that is viewable without the viewer having to use the scroll bar. Ad space in this area is usually more expensive since it is more likely to be viewed by the visitor.

Ad Network – An advertising company that usually serves as a broker between web site publishers and advertisers. Larger ad networks aggregate sites into general categories so that they can offer advertisers targeted buys. The majority of banner advertisements on the Internet are sold and served by ad networks.

Ad Space – The space on a web page reserved for the displaying of advertisements. Typically at the top or bottom of a page or, if a small advertisement, in the right or left column. The most desirable ad space is above the fold.

Ad Units – A way of classifying ad types. Ad units on the Internet include banners, buttons, micro buttons, pop ups, skyscrapers, text links, interstitials, superstitials, etc. Ad units are usually defined by the IAB as voluntary guidelines.

Affiliate Marketing – A type of advertising system based on the CPA payment method whereby web sites run advertiser’s banners for free but get paid on any sales or registrations that result from visitors that click on the banner.

Agency – An advertising company that represents other companies by providing advertising related services such as planning, creating, buying and tracking an advertisement on behalf of their client.

Audited – The process of reviewing advertising statistics for errors and making any needed adjustments for accuracy. This may occur anytime after an advertising campaign has begun, but usually occurs after the campaign is finished. Ideally performed by a 3rd party.

Bandwidth – The amount of data (text, video, sound, images, animations) that can be moved through an Internet connection. The amount is typically measured in bits per second (bps). A high speed Internet connection such as a cable or DSL modem provides more bandwidth than a 56K dial up modem. Also know as throughput.

Button – A type of advertising unit that is smaller than a banner and usually placed in parts of a web page where space is limited such as in narrow columns on the left or right side of a page.

Campaign – The process of planning, creating, buying and tracking an advertising project from start to finish.

Click Through – The action of clicking on a banner and having ones browser automatically redirected to the web page a banner is hyper linked to.

Contextual Advertising – Contextual Advertising is also known as content-targeted advertising, which means that an advertisement is shown on a web site that is “in context” to a company’s specific product or service.

Conversion – Term used to describe the process of getting a web visitor to accept an offer or become a paying customer. Advertisers strive for high conversion ratios.

CPA – Cost per action (CPA) is one of the online payment models by which advertisers pays for ever action (sale or registration) completed as a result of a visitor clicking on their advertisement. Prices typically range from $1 to $25 or if a percentage of a sale 5% to 25%. This is an ideal method of payment for advertisers who want to guarantee only the number of customers generated as a result of an advertisement.

CPC – Cost per click (CPC) is one of the online payment models by which advertisers pays for each click through made on their advertisement. Prices typically range from 1¢ to over 50¢ per click through. This is an ideal method of payment for advertisers who need to guarantee they only pay for those viewers of the banner that click on it and visit a page on their site.

CPM – Cost per thousand (CPM) is one of the online payment models by which advertisers pays for every 1000 impressions of their advertisement. Prices typically range from $1 to over $50 per thousand impressions. This is an ideal method of payment for advertisers who want to guarantee only the number of people who sees their banner. The “M” in CPM is from the Roman numeral for 1000. The Roman numeral M was derived from the Latin word “mille” meaning “thousand”.

Defaults – Term used by ad networks to describe a type of banner that is served to a site when no paying banner is available. Usually a PSA type of advertisement unless the ad network permits publishers to specify their own default advertisement.

Exclusivity – If an advertiser requests their banner not be shown in rotation on the desired pages, they are requesting exclusivity. Publishers tend to charge more for this since it limits the number of advertisers they can accept for those pages to one.

House Ads – A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space. Typically filled with an advertisement promoting one of the web sites services, products or features.

Impressions – The number of times a banner ad was requested and presumably seen by users. It is often hard to obtain an accurate impression count as they can be undercounted due to issues relating to cache or overcounted due to requests that were not completed.

Inventory – The number of ad spaces available for sale on a web site during a certain time frame. Determined by taking into consideration the number of advertisements on a page, the number of pages with advertisements and the number of page views during a specific time frame.

Landing Page – The page on a web site where one is taken after clicking on a advertisement. While this can be any page, it is often a page designed to expand on the service or product mentioned in the initial advertisement.

Non Remnant – Used in research, but applied to online advertising specifically it refers to ad space sold directly by the primary owner of the ad space versus remnant display which is sold through third party.

Opt In – A process whereby a user voluntarily agrees to start receiving email, usually commercial, about a topic of interest.

Opt Out – A process whereby a user voluntarily agrees to stop receiving email, usually commercial, about a topic of interest.

Page View – Occurs when a user’s browser requests a web page. A single page view may create multiple hits to the server if the page contains multiple elements such as banners. Since page views do not take into consideration users who may have their browsers set to disable images, they are of little value to advertisers.

Pixel – Short for picture element (Pixel), a pixel is a measurement representing a single point in a graphic. Most ad units are measured in pixels such as the common 468 pixel x 60 pixel sized banner.

Remnant Space – Advertising space that remains unsold right before it is about to be used and thus often sold at a discount at the last minute.

Return Visits – The number of times the same visitor returns to a site over a set period of time.

RFP – A request for proposal (RFP) is a term that may be used by an advertiser that is requesting some type of advertising arrangement with a web site.

RFQ – A request for quotation (RFQ) is a term that may be used by an advertiser that is requesting a price for placing advertisements on a publisher’s web site.

Rich Media – A type of advertisement technology that often includes richer graphics, audio or video within the advertisement. Unlike static or animated GIF banner advertisements, rich media advertisements often enable users to interact with the banner without leaving the page on which it appears. Some popular types of rich media banners are created with HTML, Shockwave & Flash.

ROC – Run of category (ROC) means a banner will appear anywhere within a category on a web site or ad network. More targeted than a run of site (ROS) campaign where the banner would appear randomly on any page of the site.

ROS – Run of site (ROS) means a banner will appear anywhere on a web site as opposed to run of category (ROC) which would appear only on pages within a specific category.

Rotation – A banner that is in rotation on a page or group of pages, will not be the only banner shown when any of the pages are reloaded. Sometimes an advertiser will request a banner not be shown in rotation in which case it would appear every time the page is loaded also know as exclusivity.

RSS – Really Simple Syndication (RSS) is a lightweight XML format designed for sharing headlines and other web content.

SEM – Search engine marketing (SEM) is the practice of promoting a web site through a search engine.

SEO – Search engine optimization (SEO) is the practice of promoting a web site through a search engine’s organic (unpaid) listings.

Session – Any series of page requests by a visitor without 30 consecutive minutes of inactivity. The number 30 is arbitrary but most commonly used among web advertisers and publishers. Also called a visit.

Skyscraper – A type of ad unit that is much taller than it is wide. Often used in columns of web pages where there is allot of unused vertical space but limited horizontal space.

Splash Page – Also known as a “jump page”, a splash page is special entrance page to a site. Advertisers often use it to direct people who click on a particular banner to more information about what the banner was regarding rather than sending them directly to the sites homepage. This can be useful for banners advertising free registrations, contests, coupons or other special offers the advertiser does not want to put on the sites main page. Can also help track click throughs.

Sticky – A term used to describe a web site on which visitors stay at for longer than normal. This is often due to the variety of content and features offered to the visitor which prevents them from needing to go elsewhere for more information. For example, online game sites are sticky as users tend to stay and play for awhile where as link directories are not as visitors tend to leave as soon as they find what they were looking for.

Unique Visitors – A term used to describe the total number of visitors to a site over a certain time period. The only way to accurately track this is to require each visitor to login with a unique user name to gain access to a site. Relying exclusively on IP addresses in a log file is not recommended as it would not take into consideration multiple users accessing ones site through the same IP address such as would happen at companies and schools. Cookies are also used sometimes, but since they can be disabled or cached, they cannot be relied upon exclusively.

Viral Marketing – Advertising that propagates itself by web visitors use of a web sites feature or service. For example, most administrators of free web based email accounts attach an advertisement at the end of each message each time a user sends an email.

Webcasting – A process whereby sound and/or video is broadcast online. The process can deliver live or prerecorded information. Often advertisements are inserted at the beginning of the broadcast.

Advertising Technical Specifications

Officer.com and Cygnus Business Media reserve the right to ask for revisions or reject any advertising it deems, in its sole opinion, not in keeping with its standards. Opinions expressed within the message boards are those of the author and do not reflect the views of Officer.com or Cygnus Business Media.

BANNER SPECIFICATIONS

General Materials Guidelines

Animated GIFs should have at least two seconds between frames, maximum of six frames.
All banners must be sized at 72dpi resolution.
Cygnus Business Media reserves the right to reject advertising based on content, user impact, distraction factors and other situations as determined by the staff.
Ads with a white or transparent background must include a 1 pixel-wide border.
Banners may not “Flash” messages which overly distract the user.
All banners that are submitted to Cygnus Business Media via e-mail must be uncompressed (not zipped).
ALT (Mouseover) text should be no greater than 10 words.
All banners and advertising, when clicked, will launch the linked site in a new browser window.
Banners must be designed so that interaction with the user only takes place if the user places the mouse within the advertisement area.
Advertisers may make banner or other creative changes or additions every two weeks, following the time guidelines below, although we prefer advertisers to send us multiple banners at one time and have them scheduled any way you would like throughout your campaign.
Flash advertising is not available in e-mail newsletters or blasts at this time.
Client submits a 1658x1058 image file (no Flash)
Two separate urls can be used or just one (2 would have one on one side of the screen and the other one on the opposite side)
If desired, a 1x1 pixel tracking pixel can also be utilized.

Available Types and Maximum Sizes

Below are the size limitations for GIF/JPG/Animated GIF banners. Separate requirements and information on Rich Media (Flash) banners are reviewed later in this document.

		Max Initial Download Fileweight
300 x 250 IMU - (Medium Rectangle)	View IMU	40k
728 x 90 IMU - (Leaderboard)	View IMU	40k
160 x 600 IMU - (Wide Skyscraper)	View IMU	40k
550 x 480 IMU - (Welcome Ad)		40k
120 x 90 IMU - (Button 2)	View IMU	20k

Deadlines for Client Submitted Materials

Please allow 3 business days to process/load simple image and GIF animated ads and 5-7 business days to process all other types of creative. Specialize rich media ads and e-mail creative may require longer lead times, see below.

Need Banner Creative Done For You?

Before we can create your banner, you will need to work with your marketing team and ours to determine the best strategy and a clear, concise design plan for your banner(s).

This includes:

Providing a URL or direct graphic image(s) to be included in your banner(s) including company logo, products and other related images.
A clear concept to include marketing slogans and the mission of your campaign to more rapidly assist us in preparing your banners.
Materials may be submitted in Zip format to minimize file size. Clients should avoid sending files zipped using stuff-it expander (common on Mac platform). While some clients may use MAC platform to create their graphics, we prefer those graphics being converted to .eps files. We may be able to open quark files (commonly used for print ads), but some graphic elements critical to the design maybe lost in conversion from MAC to PC. Converting to .eps file will solve this problem.

For campaigns where Cygnus is your ‘Creative’ source, please allow up to 8 business days before your campaign begins for banner creation, approval and placement. This includes up to five business days for banner design from receipt of all needed materials, up to two days for client approval, and one business day typically. Any adjustments to creative will require additional time to adjust the design/product.

Please add two additional business days for additional five banners to be created for your campaign.

Campaigns where creatives follow multiple concepts and designs, or more than 10 banners, will be handled on a case by case basis.

What We Accept

We will accept ads in GIF, JPEG, animated GIF and Flash formats. Other formats must be tested and approved on a case-by-case basis. Formats that require the user to download plug-ins other than Flash will most likely be rejected.

General Requirements

Each frame of an animated gif must display for at least 2 seconds.
All banners should have a hard 1-pixel border.
All banners must be sized at 72dpi resolution.
Cygnus Business Media reserves the right to reject advertising based on content, user impact, distraction factors and other situations as determined by the staff.
Banners may not "Flash" messages that may overly distract the user.
All banners that are submitted to Cygnus Business Media via e-mail must be uncompressed (not zipped).
ALT (Mouseover) text should be no greater than 10 words.
Advertisers must understand that all banners, when clicked, will launch the linked site in a new browser window.
Banners must be designed so that interaction with the user only takes place if the user places the mouse within the advertisement area.
Advertisers may make banner or other creative changes or additions every two weeks, following the time guidelines below, although we prefer advertisers to send us multiple banners at one time and have them scheduled any way you would like throughout your campaign.
Flash banners must be Netscape/IE 4+ compliant as well as published out as flash version 5.0.

BANNER INSERTION & DESIGN REQUIREMENTS

If Advertiser Provides Banners

Note: If the creative is anything other than an animated gif or JPG (for example: Flash), the creative must be received one week (five business days) ahead of flight date to allow for proper quality assurance testing. Please notify us at time of insertion order signing or ten business days prior to the launch of the campaign if you are planning to use Rich Media.

Deadlines

Creative for a run of site campaign must be received three business days before the start of that campaign. Creative must include list of URLs that each banner will be directed to as well as ALT tags for each banner.
Creative for a section sponsorship or fixed position location must be received four business days before the start of that campaign. Creative must include list of URLs that each banner will be directed to as well as ALT tags for each banner.
Receiving creative outside of these boundaries will result in the campaign starting one business day later for each day late the creative is up to three business days. The campaign will extended for the same number of days. Creative later than three days will need to be negotiated on a case-by-case basis.
Creative received late for section and other fixed position section sponsorships, which may be date sensitive, will have to be negotiated on a case-by-case basis. In some instances, another campaign may be booked to start immediately following your campaign and additional days cannot be added to the initial campaign.

If We Design The Banners For You

Officer.com's team can easily assist your company with designing banners, developing online marketing strategies and more.

Fees

BANNER DESIGN COST - ANY SIZE (GIF/JPG) $136 EACH
BANNER DESIGN COST - FLASH $210/UP EA.
FORM AND LANDING PAGE DESIGN $525 EACH
SCANNING IMAGES OR ALTERING $32 EACH

Changes, additional time spent working with client to develop banner design or landing page layout AFTER THREE (3) REVISIONS, will be billed at $75/hour.

Pre-Design Needs

Before we can create your banner, you will need to work with your marketing team and ours to determine the best strategy and a clear, concise design plan for your banner(s). This should include:

Providing a URL or direct graphic image(s) to be included in your banner(s) including company logo, products and other related images.
A clear concept to include marketing slogans and the mission of your campaign to more rapidly assist us in preparing your banners.
Materials may be submitted in Zip format to minimize file size. Clients should avoid sending files zipped using stuff-it expander (common on Mac platform). While some clients may use MAC platform to create their graphics, we prefer those graphics being converted to .eps files. We may be able to open quark files (commonly used for print ads), but some graphic elements critical to the design maybe lost in conversion from MAC to PC. Converting to .eps file will solve this problem.

Deadlines

For five or fewer banners, of any size, please allow up to seven business days before your campaign begins for banner creation and approval. This will include five business days to allow for banner design, creation and client approval, followed by two days to enter the campaign into the system.

Add two additional business days for additional five banners to be created for your campaign.

Campaigns where creatives follow multiple concepts and designs, or more than 10 banners, will be handled on a case by case basis.

Need It Faster?

Officer.com recognizes the need for quick turnaround for time-sensitive campaigns and aims to meet all deadlines and exceed client expectations. Based on the availability of our staff, if you require our creative assistance, we may be able to provide a quicker turnaround as well as begin your campaign immediately. However, this availability is not guaranteed and depends on timing and scheduling. If your campaign requires immediate launching with your order and/or you need creative assistance, a premium charge may be imposed from $150-$200 for immediate turnaround of an order. The cost would vary based on date of delivery of the creative for the campaign and same-day launch in the ad-serving system for a client campaign. Please advise your sales representative of any special needs when you place your insertion order and if you require creative assistance as creative costs are additional to rush charges. We aim to exceed your expectations and thank you for choosing Officer.com.

Text Link Ads - Home Page Sponsored Links

Must Provide URL at least three business days prior to campaign starting.
Available currently only on the Home Page as 'Sponsored Links'
Text is limited to 20 characters and spaces. All capitals not permitted except if part of actual company or product name.

RICH MEDIA SUPPORT

What We Accept

We will accept ads in most formats, including HTML and Flash. Other Rich Media formats must be discussed and tested on a case-by-case basis.

When submitting a rich media banner, a conventional GIF or JPEG banner must also be submitted, within the size and file requirements as a normal comparable size banner. This alternative will be served to visitors who cannot view rich media.

Tracking Standard Flash Banners

The top layer within the Flash banner will be the layer that communicates with the sniffer code associated with each banner. The layer will only contain a transparent button in which a "Get URL" action is assigned to it (for Flash pop-up windows, see special instructions). Instead of inserting the actual destination URL, it must be assigned the expression 'clicktag'. The 'clicktag' expression is referred to within the sniffer code, where the Cygnus tracking script and resolving URL are encoded. The action script which must be used with the ad's button layer is:

on (release) {
        if (clickTAG.substr(0,5) == "http:") {
        getURL(clickTAG);
        }
        }

Please note: The action script for the button layer in your Flash file should look exactly as it is above. Do not insert your URL where the "http:" is above. This revised action script simply checks to make sure that "http:" is contained within the URL we pass into it.

This is updated action script is based on security measures recommended by Macromedia. According to Macromedia, "The ActionScript...is verifying that the clickTAG URL begins with "http:". This is an important security measure. If you do not take this precaution, a malicious HTML page could source your SWF and pass a clickTAG URL that begins with "javascript:" or another scripting pseudo-protocol. If your ActionScript code were to call getURL with a maliciously crafted JavaScript URL, it would be possible for the site serving the malicious HTML page to obtain the contents of your HTTP cookies or perform other actions on your site's behalf."

For more detailed information on implementing clicktag ActionScript, visit Macromedia's Flash Tracking Kit.

Final Files Required

All advertisers wishing to use Flash creatives must supply the Cygnus Account Manager with all of the following before the three day testing period can begin:

Flash SWF (version 6 or less)
Default GIF
Click-through URLs
Alternate Text

Tracking Flash Instructions

To assign a clickTAG for your advertisement:

The Flash File (.fla extension) must first be modified.
The clickTAG is the tracking code assigned by the ad serving network to an individual ad. The clickTAG allows the network to register where the ad was displayed when it was clicked on. This click through data is reported to the ad serving servers so advertisers may determine the effectiveness of their campaign.
The code below will allow ad serving networks to dynamically assign a clickTAG to their ad.

Flash MX/Flash 6 ONLY Accepted

In this example, a getURL action is being assigned to a button that will navigate the browser to [clickTAG]. The getURL(clickTAG) statement appends the variable data passed in via the OBJECT EMBED tag and navigates the browser to that location. It is the tracking code assigned by the ad serving network, which allows them to register a user's click on that advertisement.

The expression box must be checked for the clickTAG variable to work properly.

In order to have a new browser window open when clicking on the banner, choose "_blank" by the window option in the action window. See picture below.

What are your restrictions on 300x250 expandable units? Can it expand in any direction? Are there issues with covering up content?

User initiated expansion on page load expansion is allowed, only to a large size of 500x400 max. Both must retract after a maximum of 15 seconds and have a clear close button that when clicked will retract the ad completely.

Units may be expandable toward the center of content. For example, if the position is right-aligned, then the expansion must occur to the left. Content may not be made scrollable by the appearance of the ad.

What are your banner and panel pixel restrictions?

8 bit pixels only

Transparent Pixels are permitted, as well as transparent WMODE

Font face/type must not match site content, style o the ad must be significantly different from the layout of the content.

What is the initial download size you allow?

For 300x250, we allow an initial download size of 40K.

What is the total size you allow?

For a expandable rich media, we allow 100K of total download size. Anything larger will require preapproval before start of campaign.

VIDEO BANNER ADVERTISING

Advertiser Supplied Creative

Video length: Up to :15 maximum and should be user initiated
Requires a 300 x 250 rectangle with a top left registration point at (0, 0) drawn on stage for the whole movie. This can have an opacity of 0%, but must be present so the players can size the movie properly
Frame rate: same as source or ½ of source (15 to 30 fps)
Video Data Rate: 600kbps
Audio Data Rate: 48kbps
Total Data Rate: 648kbps
Keyframe: every 30 or 60 frames (2 seconds)
File format required: FLV, Flash 7
Video Ad is clickable, please supply a click-thru URL
Video should not include a leader
A stop(); action should be placed in the final frame on the main timeline.
All code should be Actionscript 2.0
Must not reference level0 in Actionscript
Must not change player quality with Actionscript
SWFs should be exported for Flash Player 7
Preloaders are built into the players, so should not be present in the movie

Click Tracking

Add an invisible button over the stage, making the entire area of the banner clickable. Attach the following getURL() call to the button's release event. One option is to add the code to the button itself:

on (release) { 
    getURL(clickTag, "_blank");
    }

Another option would be to name the button instance and attach the onRelease handler through code. In the following case, the button has been given the instance name "clickTag_bn" in the Flash IDE properties panel. This code would then be placed on the button's parent timeline:

clickTag_bn.onRelease = function() { 
    getURL(clickTag, "_blank");
    };

OfficerBlasts

Advertiser Supplied Creatives

Officer.com must have all HTML and Text version creative for a OfficerBlast at least seven business days prior to it running. This will allow for four days for upload and testing, two days for client approval and one day to upload the final approved version and schedule for delivery.

A subject line that meets our approval must be provided.

Due to the strict timeline of the OfficerBlast schedule, if you do not supply your creative within these deadlines we cannot guarantee its place in our delivery schedule. You may be charged a late fee of up to $500 or your campaign may be delayed or cancelled, depending on the circumstances and amount of time the materials are provided late.

Officer.com prefers to have all creative as soon as possible following the signing of an insertion order.

The advertiser should include an HTML version with a file size not exceeding 60K total including all text and graphics, as well as a plain text version. No rich media is permitted. Only text, JPG and GIF images are allowed. Text versions should be no more than 10K and may not include any image files. Blast materials should also include a subject line no more than 25 words or 255 characters. We can also run the subject line through a "Spam-Checker Tool" that points out any verbiage that will be picked up by spam filters.

The HTML ad text versions should include all LINKED text and graphics. Please include full paths for all links and images. (For example, "http://Officer.com" not "index.html" and http://yoursite.com/images/xyz.jpg -- not "/images/xyz.jpg")

Officer.com Designed Creatives

Officer.com's team can design an effective and complete OfficerBlast for your company. This service is provided as an added value to your OfficerBlast insertion order.

In addition to the above description of the OfficerBlast document, the following applies to those designed by our team:

Pre-Creation Needs

Before we can create your OfficerBlast, you will need to work with your marketing team and ours to determine the best strategy and a clear, concise design plan for your banner(s). This should include providing:

URL(s) or direct graphic image(s) to be included in your OfficerBlast including company logo, products and other related images.
Advertisers should also provide our design team with a clear concept to include marketing slogans and the mission of your campaign to more rapidly assist us in preparing your OfficerBlast.
"Materials may be submitted in Zip format to minimize file size. Clients should avoid sending files zipped using stuff-it expander (common on Mac platform). While some clients may use MAC platform to create their graphics, we prefer those graphics being converted to .eps files. We may be able to open quark files (commonly used for print ads), but some graphic elements critical to the design maybe lost in conversion from MAC to PC. Converting to .eps file will solve this problem.

While reviewing our creative, you must give clear direction as to what graphics and text should be linked, and what URLs each should be directed to.

Deadlines

The first phase of the design of a OfficerBlast will take place between the client and sales representative to create a basic design concept.

Please allow up to two weeks before your campaign runs for any Officer.com-created BadgeBlast.

Officer.com's design team must have at least five business days to work on the concept and develop the design and HTML and Text versions. The team will then offer the advertiser up to two business days to review it. Following that, we allow up to two days of altering and adjusting the documents as needed before final testing and entering into our system the last day before the campaign is scheduled to start.

Ideally, we prefer to have all creative ideas and related graphic and text AS FAR IN ADVANCE as possible.

Due to the strict timeline of the OfficerBlast schedule, if you do not supply your creative within these deadlines we cannot guarantee its place in our delivery schedule. You may be charged a late fee of up to $500 or your campaign may be delayed or cancelled, depending on the circumstances and amount of time the materials are provided late.

Officer.com Product Showcase Blasts

Advertiser Supplied Creatives

Officer.com must have all materials: company logo, featured product image and link, up to 4 additional product links, and descriptive text (up to 40 words) for a Officer Product Showcase Blast listing. These materials are to be submitted at least seven business days prior to it running.

Due to the strict timeline of the Officer Product Showcase Blasts schedule, if you do not supply your creative within these deadlines we cannot guarantee its place in our delivery schedule. You may be charged a late fee of up to $500 or your campaign may be delayed or cancelled, depending on the circumstances and amount of time the materials are provided late.

Officer.com prefers to have all creative as soon as possible following the signing of an insertion order.

NEWSDAY SPONSORSHIPS

468x60 or 300x250 banners must be GIF or JPG (no RichMedia), and follow the general site guidelines of size and animation.
Banners must be received four days before the campaign is to run.
The sponsorship includes message at the bottom of the NewsDay mailing not to exceed 75 words or 400 characters total (including spaces).

HOT PRODUCT PICKS

What Is It?

Hot Product Picks are 100x100 images of specific products from an advertiser that rotate in one or more of the following locations:

Officer.com Home Page and Some Interior Pages

Deadlines & Requirements

A 100x100 image with a one-pixel border (no border for images with a white background) of each product to be featured. JPG or GIF only. No animation. Max file size of 8K per image. Must include ALT tag of up to 4 words.
The URL(s) for the product(s). For Officer.com shopping affiliate partners, this URL should include your appropriate tracking URL when appropriate.
Images must be received at least five business days before a campaign is scheduled to start for up to 10 product images. Please allow an additional business day for each additional 10 products.

Officer.com charges a one-time sizing and migration fee $25 per product if they are not provided or not sized properly. If they are not provided at all, we must have the ability to pull them from a web site URL (which must be given to us). Please allow two business days for every 20 products in addition to the normal five business day turnaround time for this service.

Video Player Advertising

In Video Player Specifications

Formats Supported: .FLV, .SWF, .JPG, .PNG, or Static .GIF

The Video Ad can be served as pre-roll, mid-roll or post-roll. Video ads of any length are supported, however video ads of between 15-30 seconds are recommended.

FLV and SWF video ad creatives will scale for players if the creatives are built to specification. The Ability to skip a Video Ad is not supported.

Video Ads can be clickable. When a Video Ad is clicked, the click-through will open a new browser and the Video Ad will pause in the Brightcove player.

During Video Ad playback, Fast-Forward and Rewind controls are disabled. Mute, Un-mute, Pause, and Play controls are enabled.

FLV Format

Dimensions - 480x360 (4:3 Full Screen) or 480x270 (16:9 Wide Screen)
Video length (in seconds) - no limit [15-30 seconds recommended]. Note: If the media duration in included in the file metadata, then that value will be used as the duration for the ad.
File size max - [Publisher discretion]
Frame rate - 30 fps.
Video data rate - 600 kbps
Audio data rate - 48 kbps
Total data rate - 648 kbps
Clickable - Supply a click-through URL.
3rd Party Serving - Third party redirect ad tags for SWF, JPG, GIFs, and FLVs are permitted to run inside a player, provided that the agency or third party supplies a single redirect URL (http:// or https:// path) to the asset file and has met all the required advertising specifications.
Note: IFRAME, ILAYER, JavaScript, HTML, etc. tags are not supported because Flash does not support these ad tags and the is a Flash environment.
1x1 impression third party tracking pixel and click tag URLs are also supported. Place 1x1 tracking pixels in either trackStartURL, trackMidURL, trackEndURL, trackPointURLs, trackMuteURL, trackUnmuteURL, trackPauseURL, or trackResumeURL, depending on what you want to track.

SWF Format

Dimensions - 480x360 (4:3 Full Screen) or 480x270 (16:9 Wide Screen).
File size max - [Publisher discretion]
Flash version - Flash 7/Flash 8
Video length (in seconds) - no limit. [15-30 seconds]. Note: If the media duration in included in the file metadata, then that value will be used as the duration for the ad.
The length of the main timeline dictates the duration of the ad. A 300 frame movie will last 10 seconds (300 frames at 30 fps).
Frame rate - 30 fps.
Key frame - every 30 - 60 frames (2 seconds)
Max animation length - 15-30 seconds
Requires a 480x360 (or 480x270) rectangle with a top left registration point at (0, 0) drawn on stage for the whole movie. This bounding box can have an opacity of 0%, but must be present so the Brightcove player can size the ad properly.
Ad content should begin on or after frame 5. At this point, content can be inset from the stage borders or extend outside them without it affecting sizing.
A stop(); action should be placed in the final frame on the main timeline.
Must not reference level0 in ActionScript. References should not be made to _root unless _lockroot=true. It is recommended that relative paths be used instead.
Any reference to any methods or properties of the Stage class must be removed.
ActionScript should not change the player quality.
Preloaders are built into the players, so they should not be present in the movie.
To get the Play/Pause buttons to appear when using a SWF in the video ad slot, add the code below on the first frame of the movie. This code will allow the player controls to pause and play the SWF video ad.
```
function playAnimation() { play(); } 
    function pauseAnimation() { stop(); }
```
3rd Party Serving - Third party redirect ad tags for SWF, JPG, GIFs, and FLVs are permitted to run inside a player, provided that the agency or third party supplies a single redirect URL (http:// or https:// path) to the asset file and has met all the required advertising specifications. Note: IFRAME, ILAYER, JavaScript, HTML, etc. tags are not supported because Flash does not support these ad tags and Brightcove is a Flash environment. If you are synchronizing companion banner assets outside the Brightcove player with a video ad instead the Brightcove player, then third party IFRAME, JavaScript, HTML, etc. tags can be used for the companion banners being served on the HTML page. 1x1 impression third party tracking pixel and click tag URLs are also supported. Place 1x1 tracking pixels in either trackStartURL, trackFirstQuartileURL, trackMidURL, trackThirdQuartileURL, trackEndURL, trackPointURLs, trackMuteURL, trackUnmuteURL, trackFullscreenURL, trackExitFullscreenURL, trackPauseURL, or trackResumeURL, depending on what you want to track. For more information on each tracking point, see Ad Format XML Elements and Attributes.

IMPORTANT: Writing methods and properties to any Flash object's prototype property will cause it to be added to all instances of that object. As such, it is strongly recommended that you avoid modifying the prototypes of Flash's built-in objects like MovieClip, TextField or Button in the creatives. Doing so will modify all instances of these objects in the Brightcove player, bloating the player and possibly causing erratic behavior. The recommended method for developing in Flash using ActionScript 2.0 is that prototypes are not modified and that instead classes are created that extend the built-in objects.

JPG, PNG, or Static GIF Format

Dimensions - 480x360 (or 480x270)
File size max - [Publisher discretion]
GIF must be static. Flash 8 will only display the first frame of most animated .gifs.
JPG must be non-progressive
Clickable - Supply a click-through URL

Advertise

Focus. Aim. Deliver.

2013 Media Kit

Interactive Advertising Opportunities:

E-Mail

e-Newsletter Top Sponsorship

e-Newsletter Advertising

eBlast

Product Showcase Blast

Officer.com Jobs Blast

Web Banners & Links

Web Banner Ads

New! Contextual Advertising — Topic Sponsorship

Geo Targeted ads

Hot Product

Banner Design

120 x 90 banner in the Officer.com Jobs Career section

120 x 90 banner in the Law Enforcement Jobs Section of our Discussion Forum

Text Advertising

Featured Job Listing

Webinars

Buyer's Guide/The Property Room

Category Sponsor

Sub Category Sponsor

Featured Product Category Sponsor

Mobile Site Exclusive Sponsorship:

Survey

Custom Landing Page

Video

Rich Media 101

General Requirements

General Requirements

Tracking Flash

Frequency Capping

Need Rich Media Design Completed for You?

Strategize before building emails

Layout/Theme

Headers/Footers

Using Images in emails

Headers/Footers

Bring back tables

Engage the Reader before the open — use the Preview Pane wisely

Height of the email

Can you embed video players in the blast?

Can you have flash or animated GIFs in blasts?

Web friendly fonts

Increasing open rates

Subject lines

URLs/Links

Advertising Glossary Terms

Advertising Technical Specifications

BANNER SPECIFICATIONS

General Materials Guidelines

Available Types and Maximum Sizes

Deadlines for Client Submitted Materials

Need Banner Creative Done For You?

What We Accept

General Requirements

BANNER INSERTION & DESIGN REQUIREMENTS

If Advertiser Provides Banners

Deadlines

If We Design The Banners For You

Fees

Pre-Design Needs

Deadlines

Need It Faster?

Text Link Ads - Home Page Sponsored Links

RICH MEDIA SUPPORT

What We Accept

Tracking Standard Flash Banners

Final Files Required

Tracking Flash Instructions

What are your restrictions on 300x250 expandable units? Can it expand in any direction? Are there issues with covering up content?

What are your banner and panel pixel restrictions?

What is the initial download size you allow?

What is the total size you allow?

VIDEO BANNER ADVERTISING

Advertiser Supplied Creative

Click Tracking

OfficerBlasts