The Genesis Advanced Target Retriever

Jan. 14, 2019

An advanced target retriever, Action Target’s Genesis was developed to streamline system control, revolutionize the shooter’s experience, and reduce maintenance.

Genesis utilizes Action Target’s Strike Watch™, a patent-pending software that detects bullet strikes to the target carrier. Genesis also integrates with SmartRange Axis™, ActionTarget’s new range control system. This allows ranges to apply unique permissions to each lane, create and store shooting programs, manage lane time, and run synchronized trainings across multiple lanes. 

To enhance the shooter’s experience, Genesis offers a large selection of challenging programs for basic, intermediate, advanced and professional shooters. When developing these programs and the user interface, Action Target incorporated extensive feedback from shooters of all skill levels to guarantee optimal satisfaction and ease-of-use. 

Other features include the ability to turn targets 360 degrees, which allows for dynamic target presentations, including teasing, spinning and timed exposures. An integrated camera displays the target on the control screen, eliminating the need to bring the targetup range for assessment. Furthermore, multiple lighting options and variable target carrier speeds (up to 15 feet per second) provide a highly customizable training environment. 

For improved performance and reduced maintenance, the Genesis target carrier is both wireless and encased in heavy-duty armor. In addition, the recessed target clamp avoids damage from bullet strikes. 

 “The launch of Genesis is a monumental step forward in revolutionizing the shooter’s experience. From beginners to experienced law enforcement personnel, Genesis engages, challenges and thrills users of all levels. Our state-of-the-art technology also provides range owners with data that allows them to optimize range operations and strengthen customer interaction,” said Kevin Tomaszewski, VP of Marketing and Engineering at ActionTarget.

 “Genesis is the culmination of years of customer input and market research and we are proud to provide the most innovative and dynamic target retriever system on the market. We look forward to sharing future innovations that will continue to delight shooters and bolster the success of our customers,” said Jesse Nelson, Product Marketing Manager at Action Target

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